Hydrated, glowy, balanced skin with Australian made beauty products formulated for all skin tones, from fair to deep. Feeling good in your skin is for everyone.
Beauty and skin care to embrace your colour and culture
Find your match and all your melanin skin care products here.
Traditional practices and culturally derived ingredients are formulated to solve the skin struggles people of colour face daily β pigmentation, scarring, patchiness, acne, dryness and more. Our growing range of beauty products is designed for skin like yours.
Multi-functional and ethically made, our collection uses organic ingredients with todayβs technology to give you skin you love.
Because feeling proud of your culture, identity, and natural skin tone should be for everyone, every day.
Aathira
A unique, thoughtful, safe, and natural product range that works and tastes amazing!
I just bought the lip care and cheek tint and wanted to thank Deepa akka for making such a thoughtful and quality product. I had been using POC's lip mask for the past one year and it had been my constant night time routine throughout my pregnancy and postpartum. That is why I decided to get the whole set and already started incorporting it in my routine.
I started using the lipscrub and within a single use, I could see the dark pigmentation on my lips fade significantly. Using the lip mask/lip balm after makes a whole lot of difference now.
I also started using the lip and cheek tint in the shade kani. It is a beautifully pigmented berry shade that blends beautifuly. It is something that can be used by an absolute beginner with no makeup experience. Just put a dab of tint on lips and cheek and you are good to go.
I feel so happy and proud to purchase and use POC's product. The thought and effort put behind creating such beautiful product range is truly commendable. Also, I want to add that being Australian made this is way superior than the much-hyped Korean products in the market. I would definitely choose conscious Australian made products over something which I have less ingredient knowledge of.
Thank you again and hope to see POC reach newer heights with more exciting products, especially curated for people of colour.
The Complete POC Beauty Ritual Set β Exfoliate Β· Brighten Β· Colour
Priya Umanathan
Timeless elegance in every detail
The Urvi shade from POC Beauty is stunning! Modern, classy, and incredibly flattering. It blends beautifully, feels lightweight, and gives a seamless finish. Perfect for both everyday wear and special occasions. Highly recommend!
The Lip & Cheek Tint β Skincare-Infused Colour
Pramod
A Total Gamechanger
The new URVI shade in Terracotta is stunning! It blends beautifully into my skin and matches my skintone perfectly. I love that it has hydrating properties too, so my skin feels nourished, not dry.
What really won me over is the versatility β I can use this one product on my cheeks, lips, and eyes and get a beautiful, natural look every time. No more juggling five different products just to get ready. This one does it all, and does it perfectly.
Highly recommend if you want a simple routine that still makes you feel beautiful. Love it! π
The Lip & Cheek Tint β Skincare-Infused Colour
Dhruti Patel
New Terra Cotta shade
The new terra cotta shade is just beautiful. It's not too orange or brown and is just that right shade to give you a natural-looking glow. The formula feels deeply hydrating. On the lips, it glides on smoothly and makes them feel soft and moisturised. On the cheeks, it blends out effortlessly without feeling heavy. Another great product from POC!
The Lip & Cheek Tint β Skincare-Infused Colour
Swati
The ultimate one-product makeup for sensitive skin!
This terracotta tint looks stunning, stays put for hours, and best of all doesn't trigger my rosacea or sensitive skin at all. I use it as an eyeshadow, blush, and buildable lip color (just layer it twice for a deeper shade). If you're always rushing out the door for work, this multi-tasker is an absolute must-have!