Beauty products made for people of colour
Formulated to tackle the skin issues melanin-rich people battle – pigmentation, scarring, uneven skin tone, acne and the impossibility of finding that perfect colour match.
Australian made, female founded by a South Asian and ethically sourced.
Welcome to an inclusive range that represents people of colour and the skin problems we face.
We’re writing a new script
One where embracing your cultural identity is the norm.
Celebrating your natural beauty and skin tone is self care.
Diversity is the default.
We recognise the long-standing disparities faced by individuals with diverse
skin tones, hair textures and cultural backgrounds when it comes to beauty products for POC skin needs.
Our values are intertwined in everything we do.
Our Values
Real people, real bodies and role models who reflect the diverse skin tones,
culture and experiences you live every day.
Proven, evidence-backed results for real people with POC skin challenges.
That’s our promise.
Our products are all cruelty free, organic where possible and always ethically
sourced.
Education and empowerment go hand in hand. We happily share information you need to use our products, make smart choices and we share in a POC POV.
Simple and safe for daily use, affordably priced and choices in a rainbow of tones to suit all skin tones.