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POC Beauty

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beautiful female model with dark skin

POC Beauty

Skin care & make up for people, Proud of Colour

Shop your skin solution

Skin Care

Cosmetics

Exfoliate. Empower. Embrace!

Brighten your lips and combat pigmentation.

Australian made

South Asian female founded

Cruelty free

No nasties or toxins

Designed for diversity

Made for melanin and the skin you’re in

Hyper formulated for pigmentation. Balancing, brightening, hydrating and illuminating in all the right ways. Cosmetics for all skin tones without toxins, chemicals or fillers that clog your body and the earth.

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Embrace your colour, culture and the skin you’re in

Your skin is a reflection of your culture, heritage, and identity. It’s a part of what makes you uniquely YOU.

Formulated with traditional practices and culturally-derived ingredients, our skin products use today’s science to address coloured skin struggles.

Dark spots, patchiness, acne and dryness become glowy, vibrant skin you love.

You radiate confidence. Embrace your cultural identity. Own your natural beauty.

And feel proud of your colour.

Feel good in your skin is for everyone, whatever your skin tone.

Our values

Celebrate Your Unique Colour

“This product surprised me. I was a bit hesitant as I did
not want it to change my lips for the worse with dappled uneven colour changes or cracked lips or also see no change. My lips became more lush, pinker and so much softer than I think they have ever been.”

Vinita

"I can feel my lips are much more softer & getting a nice colour after using the scrub so I am happy with the product."

Suganya

Meet the founder, Deepa Mani

As a classical dancer-turned-skin-cosmetics-brand-founder, I know the power of embracing your natural skin tone as a representation of your culture.

And that melanin-rich skin has distinct challenges that don’t fit the mould.

Inclusive beauty and skin products for people proud of their colour – that’s my dream, shared by people of colour around the world.

More about me