Beauty that starts with melanin-rich skin.
Skincare and colour thoughtfully formulated with pigmentation, undertone and performance in mind — from the very beginning.
Australian Made • South Asian Female Founded • Cruelty Free
SHOP LIP CARE SHOP COLOUR
Award-Winning Inclusive Beauty
🏆 Beauty Shortlist Winner 2026 — Best Inclusive Makeup Brand
🏆 Best Inclusive Makeup Product — Lip & Cheek Tint
✨ Clean + Conscious Awards 2025 & 2026
✨ Australian Women’s Small Business Champion Awards Finalist
Australian made
Cruelty free
Find Your POC Ritual
Exfoliate. Empower. Embrace!
Your lips deserve clean, conscious care.Exfoliate, hydrate, and brighten with our Lip Scrub, Lip Mask, or the complete Lip Care Bundle.
So Lovely!
After just one use, my lips feel amazing – so soft and smooth. What a beautiful product. And a great brand experience – the packaging, cutest jar, the applicator in that silk pouch – stunning!"
Natalie
Absolute game-changer!
The gentle exfoliation is perfect and leaves my lips feeling smooth without any irritation. I love how deeply nourishing it is, providing long-lasting softness that feels luxurious, Highly recommend for anyone looking to elevate their lip care routine!
Sireesha Bharath
Beautiful lip scrub!
Not only does it do the job of making my lips luscious but it also smells divine - beautiful product and was so happy sharing the love with lip scrub Christmas gifts to my loved ones!
Vinita
The best!!
What a treat! This lip scrub is easy enough to add into my daily routine and leaves my lips feeling so nourished!! I highly recommend.
Cara Julian
Love the scrub!
The product came in a pampering package and I felt special receiving it. The scrub itself works like a magic. It smells more natural and safe to use on any lips. On regular use, the lips are much softer and turning pink. It’s keeping the lips well moisturised. I truly love the scrub!
Suganya
Made for melanin. From the beginning.
Pigmentation, undertone and performance aren't considerations we add later. They're where our formulation process begins. From targeted lip care to buildable colour, every POC Beauty product is developed with melanin-rich skin in mind.
Celebrate Your Unique Colour
Rooted in Culture. Made for Today
Our approach to beauty is shaped by lived experience, cultural rituals and the needs of melanin-rich skin. We bring traditional inspiration together with modern formulation to create lip care and colour that celebrates the skin you’re in — rather than asking you to change it.
Because beauty should never ask you to fit the mould.
Meet the founder, Deepa Mani
POC Beauty began with a simple frustration: why was melanin-rich skin still being considered after the formula, shade and product had already been created?
As a South Asian woman and classical dancer, culture, colour and identity have always been part of my world. POC Beauty brings those worlds together — creating beauty with melanin-rich skin considered from day one.
My vision is simple: to create inclusive beauty that helps people feel seen, represented and proud of the skin they’re in.
Our work and story have been shared across publications and podcasts that value inclusive beauty, education, and thoughtful formulation
As featured in
