POC Beauty

The Brightening Lip Mask

Q: Is This For Me?

This was made for you if: ✦ Your lips are darker than the rest of your face ✦ You have uneven or two-tone lip pigmentation ✦ Your lips feel dry, flaky or chapped regularly ✦ You've tried other lip masks and seen no real results ✦ You want clean, organic ingredients you can actually trust ✦ You're done being an afterthought in mainstream beauty

$24.95 AUD

Two-tone lips. Dark pigmentation. Dryness. Finally — a lip mask made for exactly that.

Brightens two-tone and pigmented lips — with Kakadu Plum, Liquorice Root + Turmeric

Deeply hydrates overnight — Mango Seed Butter + Double Shea locks in moisture for 8 hours

Gently resurfaces while you sleep — Papaya + Pumpkin Ferment enzymes do the work overnight

Reduces inflammation that causes dark lips — Turmeric + Chamomile calm and restore

Formulated for melanin-rich skin — not adapted, not modified — built from scratch for you. 20+ certified organic ingredients · Vegan · Cruelty-free · Australian made

Size:

Regular Bundle & Save 2x Lip Mask Bundle & Save 3 x Lip Mask

Variant

Description

Most lip masks were never made for lips like yours. This one was.

The POC Beauty Brightening Lip Mask is formulated specifically for melanin-rich lips — targeting the dark pigmentation, uneven tone and dryness that mainstream beauty has ignored for too long.

Apply overnight. Wake up to softer, brighter, more even lips. Every single morning.

Key Ingredients:

Kakadu Plum — Australia's highest natural Vitamin C source. Brightens pigmented lips and protects against oxidative stress. Nothing else comes close.
Liquorice Root Extract — Clinically recognised for reducing melanin production. The gold standard ingredient for evening out dark lip tone.
Turmeric Root Extract — Reduces the inflammation that causes post-inflammatory pigmentation. Calms, soothes and brightens simultaneously.
Papaya + Pumpkin Ferment — Natural enzymatic exfoliation while you sleep. Resurfaces and renews lip skin without any scrubbing.
Mango Seed + Double Shea Butter — Rich, rare emollients that melt into lips overnight. Wake up to the softest lips you've ever had.
Sodium Hyaluronate — The deeper-penetrating form of hyaluronic acid. Hydrates at the cellular level, not just the surface.
Calendula + Chamomile — The gentle healers. Soothe sensitivity, repair and calm irritated lip skin overnight.

How to use it

Apply a generous layer to clean lips before bed — no rubbing, just press and leave.

Wake up, gently wipe off any excess.

Week 1: Lips feel noticeably softer and more hydrated
Week 2–3: Pigmentation starts to visibly lighten
Week 4+: Even, bright, healthy lips — consistently

Use 4–5 nights a week. Pair with the POC Lip Scrub first for maximum brightening results.

Size

10g (0.35oz)

Shipping

Free Standard Shipping Australia-Wide on All Orders Over $75

Additional $5 for Express Shipping

The Brightening Lip Mask

$24.95 AUD

Australian made

South Asian female founded

Cruelty free

No nasties or toxins

Designed for diversity

FAQ

Is This For Me?

This was made for you if:
✦ Your lips are darker than the rest of your face
✦ You have uneven or two-tone lip pigmentation
✦ Your lips feel dry, flaky or chapped regularly
✦ You've tried other lip masks and seen no real results
✦ You want clean, organic ingredients you can actually trust
✦ You're done being an afterthought in mainstream beauty

Is the Lip Mask suitable for all skin tones?

Absolutely. Our formula is specially designed for melanin-rich lips but works beautifully on all skin tones and textures.

Can I use the Lip Mask under lipstick or gloss?

Yes! Apply a thin layer as a hydrating base before makeup or use it as an overnight
treatment for smoother lipstick application the next day.

Does it help with dark or pigmented lips?

Yes, the natural brightening ingredients like kakadu plum, turmeric and liquorice help reduce pigmentation and even out lip tone over time.

Is the Lip Mask vegan and cruelty-free?

Yes. Our formula is 100% vegan, cruelty-free, and made with eco-conscious,
skin-loving ingredients.

Is the POC Beauty Lip Mask safe to use during pregnancy?

Yes, our lip mask is formulated with natural ingredients and is safe for use during
pregnancy. However, we always advise consulting your healthcare provider before
adding new products to your routine, and we also recommend conducting a patch
test to ensure compatibility with your skin.

Our promise

At POC Beauty, we celebrate diversity, representation, and self-love through clean, high-quality skincare. This lip mask is free from harsh chemicals, ensuring that your lips are treated with the care they deserve.

The Brightening Lip Mask

The Brightening Lip Mask

FAQ

Customer Reviews

Our promise