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beautiful female model with dark skin

POC Beauty

Skin care & make up for people, Proud of Colour

Shop your skin solution

Skin Care

Cosmetics

Exfoliate. Empower. Embrace!

Brighten your lips and combat pigmentation.

So Lovely!

After just one use, my lips feel amazing – so soft and smooth. What a beautiful product. And a great brand experience – the packaging, cutest jar, the applicator in that silk pouch – stunning!"

Natalie

Absolute game-changer!

The gentle exfoliation is perfect and leaves my lips feeling smooth without any irritation. I love how deeply nourishing it is, providing long-lasting softness that feels luxurious, Highly recommend for anyone looking to elevate their lip care routine!

Sireesha Bharath

Beautiful lip scrub!

Not only does it do the job of making my lips luscious but it also smells divine - beautiful product and was so happy sharing the love with lip scrub Christmas gifts to my loved ones!

Vinita

The best!!

What a treat! This lip scrub is easy enough to add into my daily routine and leaves my lips feeling so nourished!! I highly recommend.

Cara Julian

Love the scrub!

The product came in a pampering package and I felt special receiving it. The scrub itself works like a magic. It smells more natural and safe to use on any lips. On regular use, the lips are much softer and turning pink. It’s keeping the lips well moisturised. I truly love the scrub!

Suganya

Australian made

South Asian female founded

Cruelty free

No nasties or toxins

Designed for diversity

Made for melanin and the skin you’re in

Hyper formulated for pigmentation. Balancing, brightening, hydrating and illuminating in all the right ways. Cosmetics for all skin tones without toxins, chemicals or fillers that clog your body and the earth.

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Embrace your colour, culture and the skin you’re in

Your skin is a reflection of your culture, heritage, and identity. It’s a part of what makes you uniquely YOU.

Formulated with traditional practices and culturally-derived ingredients, our skin products use today’s science to address coloured skin struggles.

Dark spots, patchiness, acne and dryness become glowy, vibrant skin you love.

You radiate confidence. Embrace your cultural identity. Own your natural beauty.

And feel proud of your colour.

Feel good in your skin is for everyone, whatever your skin tone.

Our values

Celebrate Your Unique Colour

Meet the founder, Deepa Mani

As a classical dancer-turned-skin-cosmetics-brand-founder, I know the power of embracing your natural skin tone as a representation of your culture.

And that melanin-rich skin has distinct challenges that don’t fit the mould.

Inclusive beauty and skin products for people proud of their colour – that’s my dream, shared by people of colour around the world.

More about me