The Lip & Cheek Tint — Skincare-Infused Colour

POC Beauty

The Lip & Cheek Tint — Skincare-Infused Colour

Q: Were these shades made for my skin tone?

Yes — and more specifically, they were made from your skin tone. Both shades were developed through over a year of testing specifically on melanin-rich and deeper skin tones. KANI (Berry) and INYA (Mauvy) were named in Tamil to honour the community this product was created for. They work on all skin tones — but they were designed with yours in mind first.

$39.95 AUD

($3.00/3g)

Build. Blend. Bloom. Award-winning skincare-infused colour that honours every shade

Beauty Shortlist Winner 2026 — the only tint that won for melanin-rich skin

Triple-use — lips, cheeks and lids in under 2 minutes

Skincare-infused — Vitamin C, Centella Asiatica + skin-nourishing botanicals

Shades named in Tamil — formulated from and for our community.Buildable from soft wash to bold tint — zero patchiness on deeper skin

Vegan · Cruelty-free · Pregnancy-safe · Australian made

Color:INYA (Mauvy)

Variant

Description

One year of swatching, testing and reformulating — across every shade of brown.

The POC Beauty Lip & Cheek Tint was born from a simple truth: colour that blooms on deeper skin tones doesn't just happen. It's formulated. Meticulously. With intention.

Two shades. Two names. Both rooted in Tamil heritage — because your colour deserves a story as rich as your skin. Perfect for everyday wear, travel, workdays, and everything in between.

Berry — கனி (Kani) Tamil for fruit — a rich, warm berry that deepens and blooms on melanin-rich skin. Bold enough to build, soft enough to wear daily.

Mauvy — இன்ய (Inya) Tamil for sweet — a soft mauve that melts into deeper skin tones for a natural, diffused flush. Your everyday shade.

Key Ingredients

Vitamin C (Tetrahexyldecyl Ascorbate) — The premium, fat-soluble form of Vitamin C. More stable, more penetrating and more effective than standard Ascorbic Acid. Brightens skin tone and evens out pigmentation with every application.
Centella Asiatica + Aloe Ferments — The K-beauty barrier duo. Centella repairs and strengthens your skin barrier while Aloe Ferment delivers deep, lasting hydration. Colour that actively heals while it beautifies.
Shea Butter + Mango Seed Butter — Double butter nourishment. Conditions, protects and delivers the smooth, crease-free blendability melanin-rich skin deserves.
Carrot, Beetroot + Turmeric Extracts — Nature's brightening botanicals. Antioxidant-rich, anti-inflammatory and deeply aligned with the natural radiance of deeper skin tones.
Meadowfoam + Camellia + Jojoba Seed Oils — A triple oil blend that mimics your skin's natural lipid profile. Locks in moisture, prevents dryness and gives the dewy finish that makes this tint look like your skin, but better.
Vitamin E (Tocopherol) — Antioxidant shield. Protects against environmental stressors and extends the life of your colour throughout the day.

How to use it

Soft + natural:
Tap a small amount onto fingertip → press onto cheeks → blend outward → swipe lightly onto lips. Done in 60 seconds.

Bold + built:
Layer colour on cheeks using the Kabuki Brush → build intensity → blend edges → apply directly to lips for deeper colour.

The triple use:
A light tap onto lids adds a wash of colour that ties the whole look together.

Shipping

Free Standard Shipping Australia-Wide on All Orders Over $75

Additional $5 for Express Shipping

The Lip & Cheek Tint — Skincare-Infused Colour

$39.95 AUD

Australian made

South Asian female founded

Cruelty free

No nasties or toxins

Designed for diversity

FAQ

Were these shades made for my skin tone?

Yes — and more specifically, they were made from your skin tone. Both shades were developed through over a year of testing specifically on melanin-rich and deeper skin tones. KANI (Berry) and INYA (Mauvy) were named in Tamil to honour the community this product was created for. They work on all skin tones — but they were designed with yours in mind first.

Is it drying?

Not at all. Our formula includes castor oil, jojoba, meadowfoam, and rich seed butters to keep lips and cheeks soft and nourished.

Can I use it on both lips and cheeks?

Absolutely. It’s designed as a multifunctional tint for lips, cheeks, and even lids.

How is this different from other lip and cheek tints?

Most tints are formulated for lighter skin tones and either look muddy or disappear on deeper complexions. The POC Beauty Lip & Cheek Tint was developed specifically to bloom on melanin-rich skin — with pigment levels, undertones and a formula tested across the full spectrum of brown. It's also skincare-infused with Vitamin C, Centella Asiatica and three nourishing oils — so it's actively improving your skin while you wear it.

Is it buildable, and is it safe to use during pregnancy?

Yes — our Lip & Cheek Tint is fully buildable, allowing you to layer colour from a soft wash to a richer tint with ease.

It’s also crafted without harsh additives and uses gentle, skin-nourishing botanicals, making it suitable for most during pregnancy. However, as every pregnancy is unique, we always recommend checking with your healthcare provider if you have specific concerns.

Our promise

At POC Beauty, we celebrate diversity, representation, and self-love through clean, quality skincare.
Our Lip & Cheek Tint is crafted without harsh chemicals — a clean, skincare-infused formula designed to nourish as it colours. Your lips and cheeks deserve products that treat them gently while enhancing their natural radiance.

The Lip & Cheek Tint — Skincare-Infused Colour

The Lip & Cheek Tint — Skincare-Infused Colour

FAQ

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Our promise